The ACCC is concerned that consumers may be duped into accepting a price increase for a product or service because of the carbon price, when the carbon price is actually not the cause,” he said.

“Through the Carbon Price Claims Hotline, the ACCC invites complaints about false or misleading carbon price claims.

“While businesses are free to set their own prices, if they make claims about the impact of the carbon price these need to be truthful and have a reasonable basis.”
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Mr Sims said a business that makes “a good faith” approach to calculating the carbon price for their business “has nothing to fear from the ACCC”.

“However businesses seeking to mislead consumers by making false price claims about the carbon price can expect a call from the ACCC,” he said.